We are a Sincere brand. We don’t claim to have all the answers, but we do believe that a responsible brand is a healthy one. We lay our values bare for all to see, knowing that the bar we set for ourselves is what propels us to greatness.

We’ve embraced a new concept of Slow Fashion that aligns with our values, driven by a conscious and sustainable way of living.

• We donate 1% of our annual profit to support environmental causes, as we believe that our success should be shared with the planet that sustains us.
• We prioritize local Italian factories that share our values and prioritize tradition, expertise, and human dignity over the bottom line.
• We’re also dedicated to creating pieces that are designed to last beyond a single season. We reject the conventional concept of fashion that prioritizes excess over simplicity and tradition; true style lies in timeless pieces that can be enjoyed for years to come.
• We’re building a community of like-minded individuals who share our vision of a more sustainable future through events and shared values.
• We’re committed to using fabrics and accessories that don’t harm the planet we live on. We source dead-stock materials from high fashion brands, use mainly organic cotton, and even recycle fish nets to minimize our environmental impact.